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Consumers Making Informed Decisions

In 2008, our industry led an initiative to ensure consumers had access to information about the ingredients in their products. To meet the needs of the changing marketplace, ingredient information could be made available to consumers either on the product label, the company’s website, or toll-free numbers. Our members expanded the 2008 program to include dyes, fragrances and preservatives in 2010. We are pleased that we have 100% compliance by those members who have products in the program. To date, the program has been well received by many, including thought leaders, other NGOS and governments. We encourage everyone to  learn more: